Mail Cards 4 Me

I just got back from my weekly BNI meeting (Business Networkers International). Last week I sent a card to a prospective customer that I met at this group. She is a loan officer in a large company. Today she said she received the card and that her boss, the head of the company HAND DELIVERED it because he thought she was getting “a love note”. Ok, maybe it wasn’t a love note but the point is that this card had enough impact to impress the head of the company and didn’t look like just another piece of junk mail.

You never get a second chance for a first impression and I think this was a great first impression for this company!